The Hospitality Growth Engine: Digital Marketing Theoretical Foundations, Strategic Applications and Future Perspectives
Synopsis
Bridging theory and practice in hospitality marketing, this book organizes today’s essential topics website & SEO, social storytelling, e-WOM or UGC and influencer strategy, CRM/email/loyalty, customer journey mapping, analytics & AI, and emerging XR/metaverse tactics into concise, visual chapters with tables, figures, and Southeast Asian cases. Complete customer journeys and apply data analytics and AI from chatbots to predictive revenue then look ahead to immersive brand experiences with AR/VR and the metaverse. The result is a modern, end-to-end playbook that blends strategy and execution, helping hotels, villas, and restaurants turn clicks into check-ins and first stays into loyal relationships. From managing reviews to deploying chatbots and predictive pricing, readers can implement evidence-based tactics immediately then explore what’s next with AR/VR and the metaverse.
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