SMART MARKETING ERA 5.0 : INTERGRASI TEKNOLOGI MODERN UNTUK PERTUMBUHAN BISNIS
Synopsis
Era Marketing 5.0 menandai transformasi strategis dalam pemasaran dengan mengintegrasikan teknologi modern dan nilai-nilai kemanusiaan. Buku ini membahas bagaimana pemanfaatan kecerdasan buatan (AI), big data, machine learning, dan teknologi digital lainnya dapat menciptakan pengalaman pelanggan yang lebih personal dan efektif. Revolusi Industri 4.0 telah membawa perubahan besar dalam proses bisnis, tetapi era Society 5.0 menuntut pendekatan pemasaran yang lebih humanis dan berorientasi pada kesejahteraan manusia.
Dalam buku ini, pembaca akan diperkenalkan pada konsep utama Smart Marketing, tren terbaru, serta tantangan dan peluang yang muncul di era digital. Fokus utama dalam Marketing 5.0 meliputi pemasaran berbasis data, prediksi perilaku pelanggan, omni-channel marketing, serta penggunaan teknologi seperti chatbot dan augmented marketing untuk meningkatkan efisiensi pemasaran. Selain itu, dibahas pula peran Generasi Z dan Generasi Alpha sebagai konsumen utama masa depan yang semakin mengutamakan personalisasi, transparansi, dan pengalaman digital yang terintegrasi.
Melalui pendekatan holistik ini, perusahaan dapat memenangkan hati konsumen dengan strategi yang lebih personal dan berarti. Dengan memahami hubungan antara teknologi dan nilai kemanusiaan, bisnis dapat menciptakan kampanye pemasaran yang tidak hanya efektif tetapi juga berdampak positif terhadap masyarakat. Buku ini menjadi referensi penting bagi praktisi pemasaran, akademisi, dan pemimpin bisnis yang ingin mengoptimalkan strategi pemasaran di era digital.
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